# GeoLift

**Repository Path**: mirrors_facebookincubator/GeoLift

## Basic Information

- **Project Name**: GeoLift
- **Description**: GeoLift is an end-to-end geo-experimental methodology based on Synthetic Control Methods used to measure the true incremental effect (Lift) of ad campaign.
- **Primary Language**: Unknown
- **License**: MIT
- **Default Branch**: main
- **Homepage**: None
- **GVP Project**: No

## Statistics

- **Stars**: 0
- **Forks**: 0
- **Created**: 2021-10-22
- **Last Updated**: 2025-09-13

## Categories & Tags

**Categories**: Uncategorized

**Tags**: None

## README


# GeoLift
[![Project Status: Active  The project has reached a stable, usable state and is being actively developed.](https://www.repostatus.org/badges/latest/active.svg)](https://www.repostatus.org/#active)[![License: MIT](https://img.shields.io/badge/License-MIT-yellow.svg)](https://opensource.org/licenses/MIT)

## Overview
GeoLift is an end-to-end solution to measure Lift at a Geo-level using the latest developments in Synthetic Control Methods. Through this package it is possible to do a data-driven market selection for a geo-test using a variety of Power Calculators. Moreover, GeoLift features easy-to-use inference and plotting functionalities to analyze the results of a test.

Check out the vignette for a more detailed description of the main functionalities of the package:
- [GeoLift Walkthrough](https://github.com/facebookincubator/GeoLift/blob/main/vignettes/GeoLift_Walkthrough.md)
- [GeoLift Multi-Cell Walkthrough](https://github.com/facebookincubator/GeoLift/blob/main/vignettes/GeoLift_MultiCell_Walkthrough.md)
- [Incorporating Commuting Zones](https://github.com/facebookincubator/GeoLift/blob/main/vignettes/Incorporating_CommutingZones.md)

## Requirements
GeoLift requires or works with:
- R version 4.0.0 or newer.

## Installing GeoLift
To install the package, first make sure that `remotes` and
`augsynth` are installed.

```
install.packages("remotes", repos='http://cran.us.r-project.org')
remotes::install_github("ebenmichael/augsynth")
```

Then, install the package from GitHub:

```
remotes::install_github("facebookincubator/GeoLift")
```

To use Commuting Zones in GeoLift, please check the guide [here](https://facebookincubator.github.io/GeoLift/docs/GettingStarted/Walkthrough#using-commuting-zones)

## Contacts
- aesquerrac@gmail.com, Arturo Esquerra, creator.
- nicolascruces1994@gmail.com, Nicolas Cruces
- kpanchal@meta.com, Kanishka Panchal, Meta Marketing Science Partner
- michaelkhalil@meta.com, Michael Khalil, Meta Marketing Science Partner
- jussan@meta.com, Jussan Nascimento, Meta Marketing Science Partner

## Join the GeoLift community
- [Facebook page](https://www.facebook.com/groups/fbgeolift/)

## License
GeoLift is MIT licensed, as found in the LICENSE file.