#Javascript Strategies for Hybrid Apps and Mobile Web

• Name : Nuria Ruiz
• Twitter : [@pantojacoder][http://twitter.com/pantojacoder]
• Github : [nuria][http://github.com/nuria]

##Abstract

In 2011 and 2012 we saw our traffic rapidly migrating to mobile. In 2013, of the 5 million unique users we get in a week, about 50% use mobile; of those, 2 million users use mobile only. Being mostly a web-based company, we had to find ways to meet the challenge of adapting our product to mobile and being able to develop fast enough in that environment.

In this talk I will share the ways in which we have solved issues that we struggled with when developing Webviews and Mobile Web. Why hybrid apps (native/HTML) and Mobile Web are two closely related, but significantly different problems. Why in mobile, more than on the desktop, is crucial to know you user base in detail. Why we think user agent sniffing server side is not so bad. How having a flavor of a mobile website that works everywhere allows us to support legacy browsers forever, for free. We will also discuss PhoneGap and how it can be a game changer, but also how the best way to use it in a hybrid app might not be the obvious one.

##Speaker Bio

I have been working on the web for over ten years. The bulk of my experience comes from the 7 years I worked at Amazon.com in various positions. I had to learn a lot there because before taking that job I made my living doing research in Oceanography. On 2010 I joined tuenti.com, a social network in Spain where I started learning about mobile.

http://www.linkedin.com/in/nurieta